實德金融策略研究部

漫遊華爾街

2015-07-17

全球最大的互聯網搜尋器谷歌(Google Inc., GOOG) 昨晚發佈了最新第二季度的業績,無論是收入、每股收益,以至整體員工數目,皆錄得增長。

而谷歌在第二季度的支出成本是129億美元,跟去年同期比較增長了10%。在上一個財政季度時,支出成本增長了13%,而2014年第四財季則增長了22%。這數字反映出谷歌在節省成本上的努力,都是實實在在的下了苦功。

另外,在各大小互聯網及綫上社交媒體企業,正面對著廣告價格下滑的影响下,谷歌的利潤狀況確實是可喜可賀。

當然,谷歌到目前為止,最吸引投資者注目的是,其大胆投放資源及金錢在有待成熟的新興產業上的前瞻性決定。例如其暫時未能提供任何利潤的自動導航汽車及高科技功能眼鏡,但其勇於創新及嘗試的精神,不就是為將來能夠遠遠拋離競爭對手的成功法門嗎?

郭啟倫

電郵: research@successfn.com

(The above displayed are just writers’ own opinions and for readers’ reference only. Financial markets are volatile and please be careful of the risks.)NOTICE

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